CrowdJeweler Katie Schloss is the first designer from our Open Call to be produced and sold on CrowdJewel.
Resident New Yorker, Katie Schloss, left her day job as a fashion publicist at LaForce + Stevens to launch her line, Three Jane by Katie Schloss, in Febrary 2012. In just a few short months she’s received press coverage in major media outlets and is collaborating with fellow New York designer, Cynthia Rowley, to design accessories. Most recently, on July 16, Katie Schloss’s Rachel’s Present earrings were chosen from CrowdJewel’s Open Call section to be produced and sold. We wanted to find out more about Katie and her collection, read on to learn more!
CrowdJewel: New York residents might be familiar with Jane Street in Manhattan’s West Village, but for the uninitiated, tell us about your company name, “Three Jane by Katie Schloss.”
Katie Schloss: As Jane Street skips from one to five, Three Jane is an imaginary address in Manhattan’s West Village, an area known for its quaint and charming streets—Jane Street is no exception. With more published authors per square foot than any other street in the city, Jane Street is representative of the creativity and innovation valued at Three Jane. The fact that it’s imaginary plays into the whimsical nature of each collection.
CJ: You used to work for LaForce + Stevens as a fashion publicist. What inspired you to leave it all behind and start your own line?
KS: I learned so much from working in PR, both at LaForce and on a freelance basis afterward. While I was managing social media campaigns, most notably working with Erin Fetherston, one of my friends asked if she could borrow one of my necklaces for an upcoming shoot. Of course, I said, “Yes.” Then, she asked for a credit check, which I gave to her. About a week later, she messaged me on G-Chat to tell me that the necklace was actually running in the magazine. So at that point, I decided to take this all much more seriously, quit my other projects, and dedicated myself fully to getting Three Jane off the ground.
Waverly Rings from Three Jane Spring/Summer 2012 Collection.
CJ: What is one piece of fashion publicist advice you can pass on to fellow CrowdJewelers?
KS: My one piece of publicist advice would be to ALWAYS keep extending your network. Don’t delete Facebook friends or cut people out of your life in general. You never know when those connections might be helpful down the line, especially if you foster each of them correctly.
Day to Night earrings with interchangeable briolettes.
CJ: You started your line in February of this year and have already be featured in media outlets such as, Martha Stewart Weddings, and NBC’s “New York Live”, and have made custom designs for designers like Cynthia Rowley. What’s the biggest, “I can’t believe this is happening (in a good way!)” moment you’ve had so far?
KS: Meeting and working with Cynthia Rowley has definitely been the highlight of my career thus far. Being given the opportunity to work on Cynthia’s resort and spring collections, meeting Cynthia herself, having my own designs sold in their West Village and Montauk stores—it’s all pretty unreal!
Emily’s Luncheon Necklace from the Three Jane Spring/Summer 2012 Collection.
CJ: You’ve been quoted as saying, “…that all women should stand out, wear something unique, something that no one else has, without breaking the bank…” CrowdJewel is about sourcing great design from all over the world, but we manufacture and sell all over the world, too. How do you reconcile these two points of view? Is there such thing as too many of a Three Jane design?
KS: While I present two collections annually, I actually create a separate collection of one-of-a-kind pieces for Three Jane Residence, which includes friends, family members, industry influencers, and valued customers. Available in the Residence Only section of the website, all of these pieces are offered at wholesale prices, making them affordable, unique, and exclusive at the same time.
I love CrowdJewel’s concept because it helps make extraordinary designs accessible to people all over the world at a reasonable price point, something that as a six-month-old designer is extremely difficult to do. Also, by “getting on the list” and being given an early adapter discount, CrowdJewel also fosters that feeling of getting something truly unique, special, and different, without having to pay a fine jewelry price tag.
Rachel’s Present earrings in red. Also available in various colors. To pre-order, click here.
CJ: What’s next for Three Jane by Katie Schloss?
KS: Launching my e-commerce site is definitely the next step! We’ve been working on the site for a few months now, and I couldn’t be more excited to finally have an online storefront.
Congratulations to Katie Schloss for being the first CrowdJeweler to be produced and sold from the Open Call section. We can’t wait till all our Rachel’s Present earrings come in! If you haven’t yet, put yourself on the pre-order list here!